Qualitative research

• Consumer research (ethno, product U&A, purchase behavior, aspirations, everyday life)
• Product research (concept, positioning, organoleptic, pack, range, merchandising),
• Brand research (equity, territory, image, potential, discourse),
• Communication research (multi media pre & post tests, territories / discourse),
• Internet research (site pre / post tests, development / architecture / blog),
• Product tracking, trends observatories
• Consumer filming

Marketing advice and support to innovation, creative, and brand performance teams

• Creative workshops and lab workshops
• Post-research support
• Creative team
• Generation concept
• Brand solving, etc.