« Abdu has the rare quality of combining excellent moderating skills, engaging people and making them express very quickly deep thoughts and emotions, with outstanding analysis of consumer response to a subject, not only uncovering the meanings behind the words and behaviour but also being creative in his analysis of their implications. Having worked with him numerous times on communication projects, I appreciate enormously his contribution, as qualitative research is a crucial - and underestimated - tool for great creative development. »
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