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Applied studies

Social sciences at the service of institutions and brands

Consumer segmentation / Archetype co-creation, etc.

Qualitative market research, oral care, food, hygiene

Consumer electronics market research

Cultural and social impact of a new infrastructure on a territory

Perceptions of digestive diseases in China, etc.

Support for the creation of the Bouygues Telecom Foundation

Creating the Brand Archetype / Corporate Culture

Need and non-need for posts

The transfer of family businesses

Health policy and PMI