The founder, Abdu GNABA

A specialist in cultural identities, Abdu GNABA examines our society in the same way that he once studied the Tibetan monasteries. He deciphers our modes of consumption in order to adapt them to contemporary issues: combining growth and sustainability.

His credo: man is nothing but a link, and it is in interactions that he weaves his identity. His method: to examine the mechanics and dynamics of the symbols that animate our relationship with the world. An admirer of Spinoza, he analyses consumer society by drawing on the ethics of the Dutch philosopher.

As a humanist, his advice to companies is based on the thought of Erasmus: “We are not born human, we become human”.

Professor at ESSEC, author and international speaker, he never stops probing the sacred dimension of our lives. You can hear his columns on France Inter, read his articles in the magazine Le 1, and see him debate on France Télévision and Canal+ about consumer society and humanism in business.