Qualitative market research :
interview / focus groups / analysis
To innovate, differentiate or measure the effectiveness of a service or product. To observe (ethnography), to question by knowing how to listen (ethnology), to analyse by revealing hidden structures (anthropology).
Analysis of the company’s culture / values
“Don’t envy your neighbour’s hairstyle if you don’t have his head.” To create a motivating HR policy, based on values that are truly linked to the spirit of the company, you have to know yourself, not try to imitate.
Speechwriting / Manifesto
Because employees want to serve more than just the company’s interests, it is important to write a Manifesto that inspires action. The same applies to the speeches of the leaders.
To spread a humanistic vision of the world, it is necessary to describe it in terms of progress, of the unifying spirit that brings together what fears separate.